The Strategic Edge

What separates good performance from legendary results

Remarkable Results Don’t Come From the Unknown

Whether you're a sports team or performance-driven organization, greatness doesn’t happen by chance—it’s built with clarity, cohesion, and commitment. Strategic planning transforms potential into measurable outcomes, empowering your group to anticipate challenges, seize opportunities, and consistently outperform the competition.

Ready to transform your competitive edge?

OUR ROADMAP TO STRATEGIC SUCCESS

Clearly define/confirm organizational mission and vision
Recognition of what factors are controllable versus under influence
Establishment of strategic objectives
Agreement on behaviours and standards that will support your mission
Means of measure and celebrate success

Ron Wuotila: Architect of Winning Systems

Ron Wuotila helps leaders, coaches, and organizations build winning strategies. With a focus on development, collaboration, and ongoing assessment, Ron’s proven system digs deep to define what it takes to compete—and adapt—for lasting success.

Formulation

We collaborate with the client to define the organization’s mission, core objectives and how a fit-for-purpose strategic plan will allow them to thrive.

Design

We design a framework that represents what it will take for the organization to accomplish their ambitious goals. In order to move forward, we must know what “the very best” looks like.

Evaluation

We assess the program’s current status. What’s working, what’s not, what competitors are doing, and how to shift our behaviours to bring the organization closer to experiencing sustainable, world-class, success.

The Plan

Driven by the current state of the organization relative to their mission and framework, the plan is developed with a focus on the highest priority areas and regular “check-ins” to celebrate progress.

We’ll help you design a clear roadmap to your best year yet.

What others are saying

TESTIMONIALS

"become better people and leaders"

As the leader of Canada’s Coaching Enhancement Program,

Ron played a significant role in the design and execution of the Coaching Enhancement Program, which has been an important initiative for Canadian high performance sport.

I know that he will continue to help individuals, teams and organizations improve their performance, but more importantly, he will undeniably ensure that those he works with become better people and leaders.

Anne Merklinger,

CEO, Own The Podium (Canada’s Olympic and Paralympic high performance organization)

"invaluable"

Ron’s assessment and strategic planning abilities were invaluable during his time as the Canada West Vice President in charge of strategy as well as in his role as the Director of Athletics at the University of Calgary.